Ultimate Guide and Review of Ahrefs for 2023. Ahrefs is another leading SEO tool that offers a comprehensive suite of features to help businesses improve their search engine rankings. Domain Rating (DR) Save . The Positions Explorer from Ahrefs lets you check a domain, sub-domain or exact URL for how it ranks in Google. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. The list of referring domains will be ordered by ahrefs Domain Rank. A 301 redirect indicates the permanent moving of a web page from one location to another. Number of referring domains. Check the box that says “at least one of the targets should rank in top 10. Let’s get a bit deeper into that. You will now see who links to you and how many times they’ve done so. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. 200k+ SEO professionals across the world use it in their daily work. 3. Global Rank. Ahrefs uses a website’s backlink profile to determine their DR. It is represented by an addition at the front of the root domain name. Their comprehensive suite of tools also includes valuable insights into your backlink profile, keyword rankings, and much more. Slow pages. e. Using 'having' costs 5 rows. Organic search refers to the non-paid search results from a search engine. It comes with a keyword research tool, a backlink analysis tool, and a website analysis tool. As it is a ranking factor that enables our tool to learn how high the material on your site will rank in the SERP. See full list on ahrefs. New project setup is easy. Free SEO analysis. Ahrefs Rank is the list of all the websites on the web ordered by the size and quality of their backlink profile (basically, by their Domain Rating). It is simple to improve the. Social metrics. It is simple to improve the domain authority and page rank, but an SEO can use some effective strategies to boost the website ranking in the search engine results. With the Jan 2023 Domain Score update, SEMRush now factors in your organic traffic estimates, meaning smaller, niche websites should expect to see a lower DS than ones with a broader appeal. AhrefsBot is a web crawler run by Ahrefs SEO software suite that powers its index of pages and links. The cheapest is $55 per month and lets you manage 10 domains. What’s new at Ahrefs? (Dec 2022) By Rebekah Bek. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). backlinks: Contains the backlinks and details of the referring pages, such as anchor and page title. Data from Ahrefs. According to Moz: “Domain Authority (DA) is a search engine ranking score developed. To check your organic traffic in Site Explorer, you can: Plug in your domain and scroll down to the Overview 2. Pick a plan that suits your needs, and we’ll see you on the other side. com has a domain ranking above 40, so I’ll try to find a page with a domain ranking between 20-40 that’s also receiving a lot of organic traffic. 7% of pages will rank in the top 10 search results within a year of publication. A useful feature to check domain authority that Ahrefs offers is that when you enter the URL of a domain you can see the linking websites and backlinks. And for good reason: it’s REALLY good. e. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. 35% SEO visibility is when you rank #1 for your keyword. According to Ahrefs, domain rating “shows how strong the overall backlink. Trang web nào có nhiều backlink chất lượng thì DR của trang web đó càng cao và AR của trang web đó càng gần với Top 1. Option 5. An Ahrefs DR score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority is a domain score developed by Moz to predict a website’s chances of ranking on search engine result pages (SERPs). Ahrefs has an Ahrefs Rank and Domain Rating. 1. Ahrefs is another popular SEO tool that can analyze the domain authority of your website. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. domain/* mode. 0 upgrades, new Outgoing links reports, two powerful SSO features for Enterprise. It represents the strength of the website’s backlink profile on a logarithmic scale from 0 to 100, with the latter being the strongest. Conversely, anything below 50 would indicate that you require external links to high. So if you put a website into Ahrefs’ Site Explorer and check its UR, the number you get will be for the homepage alone. Get an exhaustive list of SEO metrics for up to 200 competitors using Batch Analysis. number of referring domains. Domain Traffic. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. anchors_refdomains: Contains the # of anchors and backlinks with that anchor, per domain. Right now, you’re reading the Ahrefs Blog. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability. Moz Link Explorer lets you check the domain authority of any website. Another key metric returned by Ahrefs’ domain analysis feature is the search volume for a particular phrase — the number of people searching for a keyword per month. Get a better understanding of your website’s SEO potential with the help of actionable SEO metrics like Search Volume, Keyword Difficulty, and Traffic Value. 2. com is ranked #5076 in US with 11. On-page SEO is anything you can do on the page itself to improve its rankings and visibility. 2. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. Domain rating is a proprietary metric that shows the strength of a target website's total backlink, from 0-100. Phrase match. 1K for the last 30 days, this means that the target has a total of approximately 26100 fewer organic keywords ranking in the top 100 than 30 days before. Duplicate content. Website Authority Tools While. 5 first page rankings per post (21 total), versus a client 8 months in with nearly 1. 7. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. Ahrefs determines the score using how many domains which point to a site (and the quality of their websites). Domain Rating shows the strength of a given website’s overall backlink profile. Authorize your DR check through Ahrefs. 2. Ahrefs Limits and Credits Explained. 2) Ahrefs. These link networks can be massive and mean building multiple topically relevant sites solely to link to one another. Ahrefs has an Ahrefs Rank and Domain Rating. Here, 35% represents the amount of clicks that you can generally expect to get when ranking #1 for a search term. is a software company that develops online SEO tools and free educational materials for marketing professionals. The goal of creating SEO content is to rank high on Google. The higher that number is, the more. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. They both are essential scores to analyze a website’s SEO. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. We’re powered by seriously big data. Domain Rating (DR) is a proprietary SEO metric by Ahrefs. You’ll receive the domain authority (DA) score, page authority (PA), and Moz rank data upon scan completion. SEO Tester Online for an all-in-one SEO suite. From this, we can see: The KD is lower for “south korea travel guide” than “singapore travel guide. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more. 1. In this report, we show how your keyword rankings compare with up to ten competing websites. Written by Tim Soulo [Ahrefs] Updated over a week ago. Backlinks:. Toggle the “Any word” switch. The easiest way to do this is to click on the Date settings, head over to the Compare tab, and select a year-over-year comparison for the period you’re investigating. Yukarıdaki ücretsiz araç, web sitenizin Ahrefs tarafından hesaplanan "yetkisini" gösterir (ör. A domain rating is a metric developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). Note: Please, mind that Ahrefs Rank (AR) is based on Domain Rating (DR), so reasons for decline of DR explained above apply to those of AR decline respectively. Domain authority: score 1 - 100. To recap, what we do at Ahrefs is take all the sites we know about and remove many spam and inactive domains, then add some for subdomains on sites like blogspot. Moz Domain Authority predicts the likelihood that your domain will rank in Google based on your link profile, Ahrefs Domain Rating reports the strength of your link profile. Moz Domain Authority. Click on any of your competitors’ names to sort the table by their domain. You can often “shortcut” your way to the top of Google by winning them. In essence, it’s an attempt to rank websites based on their estimated search traffic volume. PS: While all of the above are important aspects of an SEO strategy,. Enter your domain or URL. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. The main columns you’ll want to pay attention to – as highlighted above – are the Domain Rank, URL Rank, along with the page level and domain level link metrics. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. According to Moz: “Domain Authority (DA) is a search engine ranking score developed. Enter a competitor’s website to see all their backlinks. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. DR – Domain Rating is how strong Ahrefs thinks your entire website’s backlink profile is compared to other sites in its database. See your Google Search Console data directly in Ahrefs. The Basics of Ahrefs Domain Ranking. The State of Link Building Report 2022. Other indexes may do this differently and come up with different counts. Compared to Ahrefs, SE Ranking is more affordable regardless of its pricing plans. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. g. It ranges from 0 to 100, with higher scores indicating stronger authority. Domain Rating (DR) Ahrefs Rank (AR) Total followed referring domains. Ahrefs Rank. Domain Authority is based on data from our Link Explorer web index and uses. Within each SERP, you can see information like the Ahrefs Rank (AR), Domain Rank (DR), URL Rank (UR), No. See all keyword rankings for any website or web page. Take this metric with a grain of salt. If you’re curious how much organic traffic a particular website gets each month, paste the domain into Ahrefs’ Site Explorer. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. DA is calculated by evaluating multiple factors such as the number of backlinks pointing to a domain. It runs on a scale from zero to a hundred. 0. Ahrefs uses a website’s backlink profile to determine their DR. Step 3. That’s how we come to our total domain count of ~175 million. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. As explained in the picture, select “Rank” and “Domain Rating” as Ahrefs' additional criteria. The new Ahrefs SEO toolbar solves this problem by only loading data for the current tab, and new tabs. Domain Authority (DA), on the other hand, is a metric developed by Moz that is a predictor of how well websites will rank on search engines. Boost important pages with internal links. Ahrefs Dashboard. Ahrefs is a complete SEO tool. For instance, going from 20 to 30 is a lot easier than boosting it from 70 to 80. You can use it not only for keyword monitoring but also for your entire SEO strategy. After examining 218,713 domains (each ranking for at least 100 keywords), the study has concluded there’s a clear correlation. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Take a head term like “ ecommerce ” and enter it in Keywords Explorer. AR ranks websites in the Ahrefs database by the size and quality of their backlinks, while Domain Rating shows the strength of a website’s backlink. Why organic search is important. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. Check for 140+ SEO issues. Hit “Compare”. Enter your domain in the Competitors section. Domain Rating shows the strength of a given website’s overall backlink profile. Domain authority somehow impacts your website/pages to rank on specific keywords (I would not consider Domain Rating (DR) by ahrefs; rather I will go with Domain Authority given by Moz. See all keyword rankings for any website or web page. anchors: Contains the anchor text and the # of backlinks, referring pages and referring domains that has it. domain_rating int − + Domain Rating of the referring domain. Categories: Advertising and Marketing, Computer Software and Development, Online Services. Semrush for overall functionality. Navigate to the “Settings” and choose Ahrefs from the pop-up menu. They refresh their data every 15-20 minutes. Ahrefs DR is based on the number and quality of. Number of links from the target (total & followed) We also show the target's broken outbound links in the Broken links report, and a full. Before going freelance, Michal was an SEO & Marketing Educator at Ahrefs–creating content for the blog and managing a team of guest writers. These tools are designed to help you improve your website's search engine ranking. If they use dofollow links, it will be helpful for your SEO campaigns. Filter for low-competition keywords with the KD filter (KD < 10) Add words like “buy” and “cheap” to the “Include” filter. Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. Domain rating is calculated by looking at a number of factors, including the number of links to the website, the quality of those links, and the relevance of the links. Samuel Edwards. Ahrefs has been the number one tool in our SEO tool belt for many years. ヒント 2つのWebサイトのドメイン評価が同じ場合、Ahrefs Rank (AR)を使用して相対的な強さを判断する必要があります。 あなたのドメイン評価を同業他社のウェブサイトと比較することで、競合他社があなたよりも良い結果を出しているのか、それとも悪い結果. Ahrefs is the creator of the Domain Rating metric, making it the go-to tool for checking your DR. A higher rating indicates a more authoritative and credible website, positively affecting search engine rankings. 2. Right now, Ahrefs Rank #1 belongs to the website with the strongest. For some reason, more people reference Domain Authority (DA) than Ahrefs’ Domain Ranking and I believe that’s because of its convenience. Select it and our system will show you all the keywords. Linkody is a backlink analysis and management tool that helps users track their link-building campaigns and monitor their backlink profiles. 4% of top-ranking pages don’t have a title tag. Ahrefs will start tracking data and will send you regular updates. In other words, 3. Standard and Advanced profiles. It is a numerical score ranging from 0 to 100, with higher scores indicating stronger and more authoritative websites. URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. Export all keywords and reupload them into Keywords Explorer. WEEKLY SEO NEWSLETTER. You’ll get one user seat and access to all SE Ranking features. DR (Ahrefs Domain Rating) – This score is out of 100 and highlights the strength of the backlink profile of that site. If these metrics are right for you, check how those sites are linking out to third-party websites. com) then for branding it’s better to translate this and buy the equivalent local domain name in each language. At Ahrefs, we have UR and DR. This is just a snapshot in time, but Rank Tracker also tracks your search visibility trend, so you can see if your visibility is increasing or decreasing. Click on ” Rankings ” and then type in your domain name under “Domain. Ahrefs’ Keyword Difficulty (KD) is a metric that can help you determine how hard it would be to rank in the top 10 for a given keyword in a given country. It was titled “Method for node ranking in a linked database. Otherwise, you need to find a page that could rank higher for its target keyword. We also show you the. Ahrefs will also show you problems such as broken links that could hurt your ranking. links_internal int + + Number of internal links found in the referring page. I used Ahrefs to find the top-ranking pages for my selected keywords. Both the number of keywords in the content and keyword density. Higher scores mean a greater ability to rank. Wait for the tool to evaluate the page authority score, which is usually a number between 0 and 100. See how well your website ranks compared to other websites in the Ahrefs database (based on the size and quality of their backlink profiles, or domain ranking). Moz – Yes, a 75% discount. Seed keywords are the starting point of your keyword research process. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. DR (domain rating) is Ahrefs’ Domain Authority metric. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. ahrefs. Backlinks – The number of hyperlinks pointing to a URL. Ahrefs Lite is the least expensive option, and costs $99 per month. and that is why here we come up with the top Ahrefs Competitors that not gonna disappoint you!!ahrefs_rank int + + URL Rating of the referring page. It’s essentially a less granular version of Ahrefs Rank (AR. Your homepage should clearly “tell” Google and your readers what your product/service is about. Ltd. While DR measures the relative robustness. The first PageRank patent was filed on January 9, 1998. The lower the better. Internal search engines are dedicated to a single website so that users can easily find content. Total followed linked domains. To calculate domain rating, Ahrefs looks at: How many unique domains link to your website. Republishing your post is the easy part. Large image files. Step 3. 1. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. Semrush – No special discount, but you can get a 16% discount on an annual subscription. Ahrefs does this by giving you insights into your website’s link profile and those of your competitors. The Hoth. Ahrefs also offers its learning resources in the Ahrefs academy. The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users. Correlation with actual rankings; Both Moz and Ahrefs have invested significantly in improving the size, quality and freshness of their link data. The better your backlink profile quality (mostly meaning the quality and number of your referring domains), the higher your AR will be – and the higher your search engine rankings will be. Check for 140+ SEO issues. Domain rating is a marketing metric that measures the strength of a website’s backlink profile. Estimated organic traffic. However, SEMrush is slightly more versatile – it includes a wider range of tools that support a greater percentage of our marketing efforts. You stand the best chance of winning the snippet for keywords where you rank 2-8, and Google already shows a featured snippet. For example, a domain rating of 76 is excellent. The 7 Best Ahrefs Alternatives. Number of backlinks. Below are some actionable ways to use this report. If you want to stick with the original domain rating checker, look at your Ahrefs rank first. Domain Authority is calculated by evaluating linking root domains,. Just follow the steps outlined below. txt or a . Poor Rank Tracking: Ahrefs only updates your rank tracking reports once every 7 days for their lite plan. Identifying these keywords manually takes time. , Domain Rating). Domain rating (DR) is a metric created by the SEO toolset Ahrefs that shows “the strength of a website’s backlink profile compared to the others in the ahrefs database on a 100-point scale”. Domain Rating. That way, when I create my content, I can. Verify site ownership. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. For starters, add a list of keywords you want to track to the Rank Tracker and specify target locations for them. We also show you the. Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. META SEO Inspector. Moz uses different factors to calculate this score based on a sample of links to a website or page. World-class data. Domain Rating was developed by Ahrefs. Domain rating is calculated by looking at a number of factors, including the number of links to the website, the quality of those links, and the relevance of the links. For instance, a DA of 50. This is commonly and mistakenly thought of as how authoritative Google views a website. Zoom Video Communications. Personally, I take. We think it’s one of the best on the market but we’re clearly biased, so I won’t insult your intelligence by creating a list of the ‘best’ rank trackers with Ahrefs at the top. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Domain Authority (DA) by Moz. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. You come back and tell me either in inches or meters. For Ahrefs, it’s enough to have plenty of links to boost your domain ranking in their eyes. No sign-ups or processing power is required to use the domain authority checker. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. Ahrefs has been the number one tool in our SEO tool belt for many years. The higher the domain rating, the more link juice your website receives. Another way to create sections within a website’s. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Consider for example I ell you to measure the length of your room. Knowing this is vital, as there is generally not a huge amount of point in trying to rank for a keyword that nobody is searching for!. **Understanding the Ahrefs Domain. , Domain Rating). The majority of them managed to achieve that in approximately 61-182. 1. The process is designed to provide a comprehensive and accurate assessment of a website’s backlink authority, which is crucial in determining its DR. Authority Score One of the primary selling points of popular SEO tools such as Moz, Ahrefs, and SEMRush are the website authority metrics. We then zoomed into these 5. Ahrefs Rank – Ahrefs’ ranking of a domain’s rating relative to all the other domains on the Internet. Use a traffic estimation tool. Strength, in this case, is the ability (or likelihood) of a given domain to rank high in the SERPs and pass its backlink strength (“link juice”) to other websites. Number of links from the target (total & followed) We also show the target's broken outbound links in the Broken links report, and a full. Get actionable SEO tips in your inbox. Filter for Position 2-8 and SERP features where the target doesn’t rank. The 9 best rank trackers. Domain Rating (DR) shows the strength of a website's backlink profile compared to the others in our database on a 100-point scale. ahrefs_top int − + Ahrefs Rank of the target domain. David Stein, VP of Content and SEO, Wunderman Thompson. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google. Country Rank. Whether you are analyzing your own list of keywords or looking at the suggestions in Keywords Explorer, our Keyword Difficulty metric shows you the opportunities you can easily rank for. Moz took the lead in developing a Domain Authority score as part of its SEO tool suite. These include domain rating, URL rating, and the "Ahrefs rank" score, as well as how many links were coming from social media sources like Facebook and LinkedIn (potentially valuable data that you. Go to the Organic keywords report. Select one of the methods from the "List of URLs. The bigger the number, the stronger a page's link profile is. Domain Rating and Ahrefs Rank - though they both assess a website's backlink profile strength, play distinct roles. Other indexes may do this differently and come up with different counts. The first PageRank patent was filed on January 9, 1998. To put this into perspective, here are the Domain Ratings for some very popular websites: Facebook: 100. Here’s an easy way to do this: Paste your domain into Ahrefs’ Site Explorer. This is helpful for assessing the top-ranking pages and understanding why these pages are ranking where they are. Both internal and external backlinks links are taken into account when calculating URL Rating. Example: If you have a new website with 0 backlinks then your score will be 0 by default. Ahrefs Referring Pages11. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Ahrefs Rank. 3. 6. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. This means that it should be in the same folder as your home page. Alt Text. Ahrefs might report a higher DR because a site has a lot of links while Moz might report. ahrefs. You can follow the steps provided below to. It’s proof that while domain authority (DA) isn’t a direct ranking factor that Google’s algorithm looks at, a higher domain authority score still directly correlates to higher rankings. UR stands for URL Rating. Once you’ve established there’s been a Google update, you’ll need to check its date against your total organic traffic to see if there’s been a drop at the same time. , Domain Rating). SE Ranking. e. This data comes from our database of ~500 million keywords (updated monthly). Ahrefs’e katılın - tutkulu bir topluluğa sahip, güçlü ama öğrenmesi kolay bir SEO araç setiyiz. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. The third website has a rank of 303, making it the weakest. Free SEO analysis. Then I briefly looked through the articles, their quality, and if my target blog post suits. I also analyzed a few websites and realized a huge difference in terms of DA. If you already know which keyword you want to rank higher for, skip this step. Depending on the number of high-quality backlinks from unique domains, ahrefs can. Choose the target keyword. Ahrefs Rank – Ahrefs’ ranking of a domain’s rating relative to all the other domains on the Internet. ahrefs_top int − + Ahrefs Rank of the target domain. It covers meta tags, canonicals, Open Graph tags, structured data, hreflang, subheaders, and more. That’s how we come to our total domain count of ~175 million. Q6. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. Ahrefs Rank (AR) is a concise measurement of backlink profile quality. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). Number of referring domains. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. ”; The TP is much higher for “south korea travel guide” at 4. Google first made PageRank public when the Google Directory launched on March 15, 2000. 11% of all clicks for our tracked keywords land on Ahrefs. It runs on a scale from zero to a hundred. Dead pages. SEO Powersuite. Here are a couple of common questions we get about Ahrefs Rank: Step 2: Results analysis. Column Type Where Having Description; domain_rating int − + Domain Rating of the target domain. Moz uses different factors to calculate this score based on a sample of links to a website or page. If you were looking for low-competition informational keywords for a blog, you can do the same. The top-ranking page gets the most search traffic only 49% of the time. Most of the features inside Ahrefs are designed for marketing professionals. When we put process. Understanding how often Ahrefs updates its domain authority score will give you an idea of when you can expect changes in your website’s ranking potential. Ahrefs’e katılın - tutkulu bir topluluğa sahip, güçlü ama öğrenmesi kolay bir SEO araç setiyiz. 63% of pages get no organic search traffic from Google. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. com), and so on. Pay attention that Ahrefs Rank can be very. Ahrefs Rank (AR) ranks all the websites in our database in order, by the size and quality of their dofollow referring domains — basically, by their DR . In simple terms, a 301 redirect tells the browser: “This page has moved permanently. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. Ahrefs Domain Authority is a metric that measures the credibility and influence of a website in search engine rankings.